Display support



June 2, 1959 J. ROSS] 2,889,127

DISPLAY SUPPORT Filed May 27, 1955 2 Sheets-Sheet 1 INVENTOR. HARRY I R035! 7? Z I iTORNE Y5 June 2, 1959 H. J. ROSS] DISPLAY SUPPORT 2 Sheets-Sheet 2 Filed May 27, 1955 far mwzzvrox HARRY J Ross! A TORNJEYS cartons.

Patented June 2, 1 959 DISPLAY sorronr Harry J. Rossi, Elkhart, Ind., assignor to Continental Can 'Company, Inc., a corporation of New York Application May 27, 1955, Serial No. 511,679

9 Claims. (Cl. 248-174) The invention relates to folding paperboard display Summary A folding paperboard display carton constructed in accordance with my invention comprises in its general arrangement a rectangular bottom panel, triangular outer side wall panels folding upwardly from opposite sides of the bottom panel into vertical position, triangular inner wall panels adjoining the outer wall panels along diagonal fold lines extending from the forward corners of the bottom panel, these triangular inner wall panels folding inwardly and downwardly about the diagonal fold lines into inclined positions, and extensions from the inner wall panels folding into positions parallel with the rearward edge of the bottom panel to form four triangular inner walls meeting at a common vertex. Suitable means are provided for locking the defined structure in erected position. As set up for use, the visible surfaces of the four outer and four inner walls are all formed from the same side of the paperboard stock, i.e. the finished side that carries the color and printing.

In my preferred construction an extension from the forward edge of the bottom panel folds over above the bottom and is retained under the lower edges of the triangular inner wall panels. This inner bottom has 'an opening to receive a flanged article, such as a lipstick,

with the flange of such article held between the inner and outer bottoms. The article cannot be removed without either tearing the carton or taking it completely apart. The lower edges of the triangular inner wall panels are slightly arched so that the inner bottom is spaced from the outer bottom near the center of the base. The inside of the carton as set up for display is the inside of a pyramid constructed from three triangular walls and one rectangular wall. The one rectangular Wall, which is the inner bottom, is made to appear as a triangular wall by its conjunction with the bases of the overlying inner side walls.

Other features and advantages of my invention will appear as the description proceeds.

Description In the drawings, wherein I have illustrated the best mode contemplated by me of carrying out my invention:

Fig. 1 is a perspective view of a carton as set up for use, revealing the form of the interior, or display side, of the carton.

Fig. 2 is a front elevational view of the same.

Fig. 3 is a cross sectional view taken as indicated at 3--3 in Fig. 4.

Fig. 4 is a face view of the blank from which the carton of Figs. 1 and 3 is formed. The surfaces shown in this view are the ones which will be to the inside when the carton has been set up for use.

Figs. 5 to 7, inclusive, are views illustrating the manner of folding the several panels in the erection of the carton.

In all of these views we are looking down on what is,

or is to be, the top of the carton.

Fig. 5 shows the carton partially erected.

Fig. 6 shows a further step in the erection.

Fig. 7 shows the final step in the erection.

Referring to the drawnigs, my folding paperboard display carton comprises a rectangular bottom panel 8, triangular outer side wall panels 9, 9 folding upwardly from opposed sides of bottom panels 8 into substantially vertical position, triangular inner wall panels 10, 10 adjoining the outer wall panels 9 along diagonal fold lines 11, 11 extending from the respective forward corners 12, 12 of bottom panel 8. The triangular inner wall panels 10 fold inwardly and downwardly (see Figs. 4 and 5) about fold lines 11 into inclined positions with rearward corners 13 of the inner wall panels meeting at substantially the rearward center of bottom panel 8 (Fig. 6). Extensions 14 and 10, 10 fold about the respective inclined rearward edges 16, 17 (Fig. 2) into positions parallel with the rearward edge 18 of bottom panel 8.

Suitable means are provided for locking the defined structure in erected form. In the construction shown, this means includes a locking projection 19 on extension 15, this projection engaging a slot 20 at the inclined rearward edge 16 of the other inner wall panel 10. The means for locking the structure in erected form may also include flaps 22, 23 extending from rearward edges 24, 24 of the inner wall panels together with suitable means for interlocking the flaps, such as a locking projection 25 engaging a slot '26 at the rearward edge 24 of the opposed outer wall panel 9.

An extension 27 from the forward edge 28 of bottom panel 8 folds over above the bottom to form an inner bottom which is retained under the lower edges 29, 29 of the inner wall panels. The inner bottom 27 has an opening 30 to receive a flanged article A with the flange B thereof held between inner and outer bottoms (Fig. 3). The outer bottom 8 may be provided with a smaller opening 31 to reveal code or color markings on the bottom of the article.

The lower edges 29, 29 of the panels 10, 10 are slightly arched as may be seen in Figs. 3 and 4, so that the inner bottom is spaced from the outer bottom near the center thereof.

The fold lines 32, 32 between the outer side wall panels 9, 9 and bottom panel 8 include offset cut portions 33, 33 so that when the side walls are erected into vertical position, portions 34, 34 of the side walls extend below the plane of the outer bottom 8 as clearly shown in Figs. 2 and 3, to form rests for supporting the carton on a counter or the like. Thus, if the article held between the two bottoms has the effect of bowing the outer bottom downwardly, projections 34, 34 provide a level support.

Extension 15 which forms the inner back wall may have a projection 35 of such extent as desired. Fold lines 16 and 17 between extensions 14 and 15 of their respective inner wall panels preferably include scored portions and cut portions 36 to give clean sharp folds at the back of the carton. Locking projection 25 previously mentioned, adjoins flap 23 at a fold line 37. The several fold and cut lines as shown and described may be formed in the usual manner by means of a cutting and scoring die during the cutting of the blank.

The manner of setting up the carton may be understood by a comparison of Figs. 4, 5, 6 and 7. First the inner bottom panel 27 is folded over as indicated by arrow a in Fig. 4. Then the left-hand outer side wall 9 is raised to vertical position and its adjoining outer wall panel 10 folded inwardly and downwardly in the manner indicated by the arrows a and b into the position shown triangular inner wall 15 from the inner wall panels in Fig. 5. This view also shows the beginning of the step of erecting the wall panels at the right-hand side. Locking projection 19 is hooked into the slot provided by cut 20, and we have the structure shown in Fig. 6. Finally, the flaps 22 and 23 are folded against the back of the carton with locking projection 25 tucked into the slot provided by cut 26. Where the carton is to be used for a flanged article such as a lipstick, with the flange thereof held between the inner and outer bottom walls, such article is inserted during the step of folding over the inner bottom wall 27. Referring to Fig. 1, it will be observed that there are four triangular inner walls meeting at a common vertex 38.

The terms and expressions which I have employed are used in a descriptive and not a limiting sense, and I have no intention of excluding such equivalents of the invention described, or of portions thereof, as fall within the purview of the claims.

I claim:

1. A folding paperboard display carton comprising 'a rectangular bottom panel, triangular outer side wall panels folding upwardly from opposed sides of said rectangular bottom panel into substantially vertical position,

triangular inner wall panels adjoining said triangular outer wall panels along diagonal fold lines extending from the respective forward corners of said rectangular bottom panel, said triangular inner wall panels folding inwardly and downwardly about said diagonal fold lines into inclined positions with rearward corners of said triangular inner wall panels meeting at substantially the rearward center of said rectanglar bottom panel, an extension from one of said triangular inner wall panels folding about the inclined rearward edge of such inner wall panel into a position parallel with the rearward edge of said rectangular bottom panel, and means for locking the defined structure in erected position.

' 2. A folding paperboard display carton constructed in accordance with claim 1, in which an extension from the forward edge of said rectangular bottom panel folds over above the bottom to form an inner bottom.

3. A folding paperboard display carton constructed in accordance with claim 1, in which an extension from the forward edge of said rectangular bottom panel folds over above the bottom to form an inner bottom, said inner bottom being retained under the lower edges of said triangular inner wall panels.

4. A folding paperboard display carton constructed in accordance with claim 1, in which an extension from the forward edge of said rectangular bottom panel folds over above the bottom to form an inner bottom, said inner bottom being retained under the lower edges of said triangular inner wall panels and having an opening to receive a flanged artidle with the flange of such article held between the inner and outer bottoms.

5. A folding paperboard display carton constructed in occordance with claim 1, in which an extension from the forward edge of :said rectangular bottom panel folds over above the bottom to form an inner bottom, and in which the lower edges of said triangular inner wall panels are sligthly arched so that said inner bottom is spaced from the outer bottom near the center thereof.

6. A folding paperboard display carton constructed in accordance with claim 1, in which said means for locking the defined structure in erected position includes a locking projection on said extension of one of said triangular inner wall panels, said locking projection engaging a slot at the inclined rearward edge of said other inner wall panel.

7. A folding paperboard display carton constructed in accordance with claim 1, in which said means for locking the defined structure in erected position includes flaps extending from the rearward edges of said triangular outer wall panels and means for interlocking said flaps.

8. A folding paperboard display carton constructed in accordance with claim 1, in which said means for locking the defined structure in erected position includes flaps extending from the rearward edges of said triangular outer wall panels and a locking projection on one of said flaps engaging a slot at the rearward edge of the opposed outer wall panel,

9. A folding paperboard display carton comprising a rectangular bottom panel, triangular outer side wall panels folding upwardly from opposed sides of said rectangular bottom panel into substantially vertical position, triangular inner Wall panels adjoining said triangular outer wall panels along diagonal fold lines extending from the respective forward corners of said rectangular bottom panel, said triangular inner wall panels folding inwardly and downwardly about said diagonal fold lines into inclined positions with rearward corners of said triangular inner wall panels meeting at substantially the rearward center of said rectangular bottom panel, extensions from said triangular inner wall panels folding about the respective inclined rearward edges of said inner wall panels into positions parallel with the rearward edge of said rectangular bottom panel, and means for locking the defined structure in erected position.

References Cited in the file of this patent UNITED STATES PATENTS 1,713,758 Horwath May 21, 1929 1,729,014 Scherotto Sept. 24, 1929 1,902,566 Marsh Mar. 21, 1933 2,168,063 Everson Aug. 1, 1939 2,788,189 Groya Apr. 9, 1957 

